Privacy Policy

Please review this Privacy Policy carefully. By visiting our Sites or Stores or communicating with us in other ways, you are agreeing to the collection, use and processing of your personal data as described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not access our Sites, or provide your personal data.

What is personal data and how does SM Garments collect it?

We use the term “personal data” in this Privacy Policy to refer to information in any form that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer.

SM GARMENTS collects personal data that you submit to us, is collected online using cookies and similar internet technologies, when you visit our Sites, and when you communicate with us in other ways. We also may receive personal data from social media, marketing resources, and other third parties.

We collect personal data, for example, when you:

  • Visit any of our Sites including any website, online portal, we operate that displays a link to this Privacy Policy
  • Set up an account with S.M GARMENTS
  • Purchase our products or use our services online or at a S.M GARMENTS Store
  • Contact customer support or send us a question
  • Sign up for our newsletters or marketing and promotional emails
  • Participate in our loyalty programs
  • Participate in events such as our live shopping events
  • Receive a gift or gift card purchased for you by a friend or family member
  • Post or comment about S.M GARMENTS online or on social media
  • Communicate or interact with us in other ways.

This Privacy Policy does not apply to:

Collection by third party websites. Our Sites may contain links to social media and third-party websites that we do not operate or control. These may include, for example, credit/debit processors and installment sales providers. The information practices and the content of these third-party sites are governed by their own privacy practices. We encourage you to review the privacy statements posted by third-party websites to understand how they will manage your information.

Anonymized or aggregated information. Information that has been modified in a substantial way so that it no longer can reasonably identify or be linked to an individual.

Employment and business communications. Information we obtain about our employees, job applicants, and other personnel and the employees and representatives of business customers, service providers, suppliers, and business partners.

What personal data does S.M GARMENTS collect?

Below are the categories of personal data collected by or on behalf of S.M GARMENTS in the preceding twelve months and examples of the types of data, including personal data, within each category.

Identifying information. We will ask for the following direct identifying information when you:

  • Sign up to receive our newsletter: e-mail address
  • Register for an online S.M GARMENTS account: name, e-mail address, password you set up, and mobile phone number
  • Join a loyalty program: name, e-mail address and mobile phone number, and password.

Online identifiers. When you visit our Sites, we automatically collect the online identifiers for the device you are using, including the IP address, mobile device identifier, and advertising identifier.

Contact information. We request a postal address for shipments and your e-mail address and telephone number for online order confirmations and other transaction and marketing communications.

Payment information for purchases. When you place an order online, we will ask for your name, e-mail address, phone number, payment card number and other details, contact preferences, and shipping information. Your payment will be processed using a system certified under the Payment Card Industry-Data Security Standards (PCI-DSS), which may be operated either by S.M GARMENTS or by a third-party payment processor. If a third-party processor is used, you will be transferred to the processor’s website to provide your card information. The third-party service may require your name, email address, payment card, and other information. The service partner may provide some non-financial information to us. In-store purchases using a credit or debit card are processed by third-party payment processing service and S.M GARMENTS does not collect token or other information.

Transaction history. Your S.M GARMENTS account contains your transaction history including products you selected, your purchases, clothing sizes, loyalty rewards you earned, installment purchases, and other account information.

Internet activity. We automatically collect information when you visit our Sites, logon to your online account, interact with S.M GARMENTS content on a third-party site or app, or interact with an email from S.M GARMENTS. For example, we may collect your browser and device type, internet browsing and search history, frequency, and duration of visits to our Sites and your browsing session, the pages you visited on our Sites, the website you came from and the website you go when leaving our Sites.

Geolocation data: With your consent, we may show you the nearest S.M GARMENTS stores using your specific mobile device location if enabled on your device or your approximate location based on your IP address when using a computer. You can also enter an address, zip code, or place name to get information about S.M GARMENTS store locations.

Video data: We may use video monitoring services in our Stores for security purposes.

Information used to profile and make inferences about your preferences and interests. We may draw inferences about your preferences and interests from the data we collect from various sources such as your transaction history, browsing activity on our Sites, and frequency of your visits to S.M GARMENTS Sites and Stores.

How does S.M GARMENTS use personal data?

We use personal data to conduct our business, stay in contact with our customers, and provide products and services to meet their interests and expectations, including to:

  • Create an effective and engaging shopping experience online at the S.M GARMENTS Sites and in Stores
  • Set up and manage your S.M GARMENTS online account and be able to identify and authenticate your membership when you visit our Sites and Stores
  • Process your online and in-Store purchases, including payment transactions
  • Confirm your purchases by e-mail or other channels, such as text messages
  • Use fraud detection and prevention measures to protect online purchases
  • Communicate with you about orders, shipping, deliveries, delays, returns, questions, requests, and refunds
  • Provide customer service and support
  • Process installment purchases through a third-party processor
  • Administer S.M GARMENTS Likes You and other loyalty programs
  • Remind you about items left in your shopping cart that you have not purchased
  • Profile your interests and preferences so we can send personalized communications such as newsletters, information about products and services, features, surveys, offers, promotions, contests, and events. You can tell us to stop sending marketing communications as explained under “your choices for e-mail and marketing communications.”)
  • Deliver targeted digital advertising on our Sites, social media platforms, and third-party websites, and evaluate the effectiveness of our online marketing
  • Operate, maintain, improve, and promote the S.M GARMENTS Sites and Stores
  • Measure and evaluate how visitors use our Sites and enable us to save your preferences and other information
  • Send “back in stock” notices with your consent
  • Process and deliver contest or sweepstakes entries and rewards
  • Protect and secure our Sites, Stores, and customers by investigating suspicious activity
  • Comply with valid legal process and respond to governmental requests.

When and to whome does S.M GARMENTS disclose personal data?

Personal data collected by S.M GARMENTS is disclosed or accessible to data processors and independent third-party services who assist or partner with us in conducting our business and commercial activities, for safety and security purposes, and as required to comply with applicable laws. S.M GARMENTS does not sell your personal data for monetary consideration.

Third-Party Service Providers: Third parties may have access to or process your personal data for the purpose of providing business services for us, such as: processing payments; fulfilling and shipping orders; hosting, maintaining, and securing our Sites and Site features; conducting e-mail and other marketing programs; and providing IT technical support including systems management, data backup, and storage. We do not permit our third-party service providers to use the personal data that we make available to them for their own commercial purposes.

Online Technical and Analytics Services:  We use Google Analytics and other authorized third-party services to measure and evaluate access to and traffic on our Sites, identify a user’s language and other preferences, authenticate a user when logging in to the user’s account, and identify ways to improve our Sites’ performance and functionality. These third-party services operate independently from us and have their own privacy policies, which you should review before providing your personal data. (See, for example, Google Analytics-Data privacy and security.)

Digital Advertising Services. We may use digital advertising techniques to show you personalized content on our Sites and to show S.M GARMENTS ads when you visit social media platforms and third-party websites. We may authorize digital advertising services such as social media, advertising networks, and search engines to place cookies, pixels, and similar technologies on our Sites to track your usage of our Sites and other internet sites. These services operate as independent data controllers with respect to the collection and use of your personal data and have their own privacy policies and practices for the collection and use of personal data. We also may share your e-mail address or device ID on a secure basis with the advertising services, which they use to display S.M GARMENTS banners and ads to you when you visit third-party sites and measure how many people click on our ads. See our Cookie Policyfor more information about cookies and how you can restrict the types of personalized advertising that involve tracking your internet activity in a way that identifies you.

With Your Consent. We may share personal data with third parties when we have your consent to do so.

Security and Protection. We may disclose personal data or other information that we believe is appropriate or necessary to (1) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity, (2) comply with applicable laws and regulations, (3) investigate and defend against claims or allegations and enforce our contracts, (4) protect the security or integrity of our Sites and the systems used to operate the Sites, (5) protect our Stores, property, and legal rights and the property, rights, and safety of others.

Law Enforcement, Legal Process and Compliance. We may disclose personal data or other information if required to do so by law or when we reasonably believe such action is necessary to comply with applicable laws, in response to a facially valid court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement or other governmental agencies.

Business Transaction Parties. We reserve the right to disclose or transfer your personal data, subject to appropriate confidentiality safeguards, in connection with a business transaction such as a financing, reorganization, merger, or sale of a business.

How does S.M GARMENTS protect personal data?

We maintain commercially reasonable security measures appropriate to the nature of the personal data we collect. However, neither people nor systems can operate in a fully secure manner and no method of transmission over the internet or storage of electronic data is fully secure. While we use commercially reasonable efforts to protect your personal data, we cannot guarantee the security of the personal data you provide to us.

Our Sites permit you to create an account protected by a password you create. You are responsible for maintaining the confidentiality of your password, and you are responsible for any access to or use of your account by someone else who has obtained your password from you, even if that person was not authorized by you. You should notify us of any unauthorized use of your password or account, and, if any unauthorized use is suspected, you should immediately reset your password. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem.

All purchase transactions made on our Sites are processed using secure payment systems operated either by S.M GARMENTS or third-party payment processors. Confidential payment details are transmitted directly in encrypted format (SSL). We and our payment processors manage your credit card information in accordance with the Payment Card Industry Data Security Standards.

Important reminder: You should never provide your credit or payment card details in an e-mail or on social media.

How long does S.M GARMENTS keep personal data?

We will retain your personal data for as long as we are continuing to communicate or provide services to you and as reasonably necessary to carry out the purposes outlined in this Privacy Policy, comply with our legal obligations, enforce agreements, and resolve any disputes. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements. 

In some circumstances we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your choices for e-mail and marketing communications

E-mail marketing. You can opt-out of receiving marketing communications from us by following the “unsubscribe” instructions included in each of our e-mail marketing communications, and we will process your request to unsubscribe within ten business days after receiving it. You can also opt-out by emailing us at waqasusmanary@gmail.com and providing the names/email address that you want us to remove you from our marketing database and add you to our ‘Do Not Contact’ list. If you opt-out of marketing messages, we may still send e-mails to you that involve your orders or responses to your questions.

Text messages. If you previously gave us permission to send recurring automated promotional and personalized marketing communications to you by text message, you can withdraw that consent at any time by replying following the directions provided in the text message you received. It may take up to seven days to process your request to STOP text marketing messages.

How to manage your account and subscription preferences

If you have a S.M GARMENTS online account, you can update, correct, delete, or change your account information, preferences and subscriptions and consents to receive newsletters, emails, and other marketing communications, and by logging into your account from any of our Sites. If you do not have a S.M GARMENTS account, please contact us as explained in “How to Contact Us.”

What are my rights concerning my personal data?

Your Privacy Rights. S.M GARMENTS respects your privacy concerns and legal rights regarding your personal data. We will process your request to exercise the following privacy protections even if you do not live in a place where these are required by law.

The right to know—the right to know what personal data we have about you and request copies of your personal data collected about you.

The right to correction—the right to request that we correct or update any information you believe is inaccurate or has changed.

The right to opt-out of targeted advertising—the right to direct S.M GARMENTS not to collect or use your personal data for advertising that is based on personal data obtained on our Sites or by third-party ad partners based on your activities over time and across nonaffiliated websites or online applications to predict your preferences or interests.

The right to deletion—the right to request that we delete your personal data, subject to legally permitted reasons for which we may decline your request in part or in whole.

The right to data portability—the right to request that provide a copy of the digital data we have collected about you to your or another organization as you direct, subject to legally permitted conditions.

The right to withdraw consent—the right to revoke your consent previously granted to any collection, use, or sharing of personal data for which we requested, and you provided, your affirmative consent.

Depending on your state of residence, you may have additional legal rights with respect to your personal data that we will follow to the extent applicable to our operations. For example, some states may require a specific procedure for consumers to appeal from the denial of all or part of a consumer’s request to exercise certain right.

How to make a privacy request

You can use the following methods to exercise any of the privacy rights described above:

Forms: privacy request form

Email: waqasusmanary@gmail.com

Toll-free telephone: 1.866.666.4664We will make every effort to respond within forty-five (45) days from when we receive your request and not later than may be required by applicable law. To protect the security of our customers’ personal data, we will follow appropriate and any legally required procedures to verify the identity of the person asking to exercise these rights.

Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy at any time in order to address future developments S.M GARMENTS business, changes in industry trends, or changes in legal requirements. If we materially alter the terms of this Privacy Policy, we will post the revised Privacy Policy on our Sites and provide other notification as may be required by applicable law.

Any changes will become effective upon the posting of the revised Privacy Policy on the Sites. You can determine when the Privacy Policy was last revised by referring to the “Last Updated” legend on the top of this Privacy Policy. By continuing to use the Sites following such changes, you will be deemed to have agreed to such changes. If you do not agree with any or all of the terms of our Privacy Policy as in effect at any time, you should not continue to use the Sites.

How to contact us

To (1) update, correct, delete, or change your preferences, or (2) submit a question or complaints about this Privacy Policy or about our privacy practices, please contact us:

S.M GARMENTS
Customer Service Department
SHOP. # G13
REX CENTER OPPOSITE ATRIUM MALL
ZAIBUN NISSSA STREET SADDAR KARACHI

You can use the following methods to exercise any of the privacy rights described in the section titled “What are my rights concerning my personal data?”